Due Diligence
The buyer's process of verifying a listing's traffic, rankings, and history before completing a purchase.
Definition
Due diligence is the verification work a buyer does before finalizing a digital-asset purchase: confirming reported traffic and analytics, checking backlink history for spam or penalties, verifying domain ownership, and reviewing any monetization claims.
On Shop Digital Property, the inquiry process exists partly to support this - buyers can ask sellers direct questions about a listing before any transfer or payment takes place.