Turnkey Site
Also: Turnkey Website, Turnkey Asset
A website sold in a ready-to-run state, with content, hosting transfer, and monetization already in place.
Definition
A turnkey site is the opposite of a bare template or domain - it is a complete, operating asset. The buyer takes over an existing property rather than building one from scratch.
Turnkey listings typically include the domain, hosting or hosting transfer instructions, existing content, and any monetization already running (ads, affiliate links, products). The buyer's work starts at maintaining and growing the asset, not building it.
In Practice
Healthy Living Blog is sold as a turnkey site - the buyer receives the domain, the existing 120+ articles, and the current traffic and rankings, ready to operate from day one.