Rank and Rent
A business model where a site owner ranks a local or niche site, then rents the leads it generates to a service business.
Definition
Rather than selling products or running ads directly, a rank-and-rent site owner builds and ranks a site around a local service niche, then leases the resulting leads or calls to a business in that industry for a recurring fee.
Local business and SEO starter site listings are common candidates for this model, since the value is in the ranking and lead flow rather than in owning a brand or product line.