Organic Traffic
Visitors who arrive at a site through unpaid search results, as opposed to paid ads or referral links.
Definition
Organic traffic is the visitor volume a site earns from ranking in search results, without paying for placement. It is one of the most important numbers on a website listing, because it represents demand that continues without ongoing ad spend.
Listings typically state a monthly organic traffic figure alongside Domain Authority and ranking keyword count, so a buyer can judge both the size and the durability of the audience.